An Excerpt From Co.Design's Interview with Deiter Rams

Here, Rams bemoans that more companies don't privilege design, and he argues that for design to have a truly great impact, designers have to be insulated at a company but report to high-level management. That was the case with Braun, and it's true of Apple now.

For the rest of this article, check out the following link: "The Greatest Designer Alive" via Co.Design.